We are dedicated to creating, innovating and evolving beauty in all its forms.
SERVICES
Whether you're a start-up business, a Brand or a Manufacturer, we flex our approach to support you and realize your vision.
BEHIND THE BEAUTY takes its pride in offering its clients a fully rounded approach - We know "how it works" inside-out from both, Manufacturers’ perspective and Brands' viewpoints and needs.
BRANDS
We are your agile NPD team. Taking away the complexity of product development, we manage the process from ideation to delivery.
Our services include:
Trends forecast, Marketing research and competitor analysis
NPD calendar creation, management and launch plan strategy
New Formulas, Packagings and Ingredients scouting
End to end new product development
Bespoke product formulation and packaging development
Shade range creation and development
Safety and Regulatory support
Claims Testing & Product Information Files
Quality management
MANUFACTURERS
We are product specialists, providing a blue-sky thinking to your business.
Our product expertise, founded by an in-depth makeup culture, can support you to deliver innovation and boost your creativity with technical expertise, always consumer-focused.
Our services include:
Trends scouting
Product Marketing and Marketing calendar management
Product Portfolio analysis
R&D process support
Industrialisation & production process guidance