Beauty is a constantly evolving industry; driven by innovation, proven results and transparency, we are here to guide and partner with you.
Our MISSION is to empower our clients with knowledge, creativity and results through our consultancy services.
Our VISION is to become the leading partner for developing your business from concept to product - we are your team.
PAOLA MERONI- founder @BEHIND THE BEAUTY
Over the last 25 years and boosted by the passion for this amazing industry, I have worked across R&D, QC, product development and product marketing – for both multinational contract manufacturers and global beauty brands.
During my journey, I’ve built strong relationships with a broad network of contract manufacturers, packaging and raw materials suppliers. I’ve supported several major players as well as smaller niche businesses.
I’m a product and process-driven individual constantly abreast of the latest insights and trends. I enjoy creating, sourcing, formulating and developing products.
WHAT WE BELIEVE IN
C - CENTRICITY
Customers and Consumers, we keep them at the centre of all our activities.
BEAUTY AS A PASSION
To support our customers in achieving their business goals, we live and breathe the beauty industry in order to supply top solutions.
DRIVEN BY INNOVATION
Innovation is the key. In products, processes, approach.